Companies should focus on integrating their company’s brand values into their employees.
One of the most important elements for any company to have is a solid set of brand values. But what exactly are brand values?
Well, brand values are generally described as words or qualities that define your company, your brand. Sounds simple enough, but these values often come with an emotional attachment to it. Moreover, a
The only issue here is that although most of your key management personnel may be fully aware of the values and the importance of embodying it, the same cannot be said for all of your employees. How sure are you that your staff are on board with your brand values? And are they able to deliver it consistently and accurately?
In general, companies typically apply the conventional method of educating their employees about their company’s brand values. Most, if not all companies, would share the values as
There are several ways to keep your employees on board,
Effectively communicate your company’s brand values
Needless to say, a strong
One of the best
Acknowledge those who perform up to your standards
Once you have duly informed your employees about your company’s brand values, the next step is to give recognition to those who have consistently and effectively put it into
Due recognition can be given in all sorts of ways. One can choose to give tangible rewards such as cash incentives, a promotion, or any other items; public recognition such as a special mention during the meetings, or a short snippet in the company’s newsletter; or a combination of both. The choice really depends on the company’s capacity and generosity.
Without a doubt, everybody loves to be acknowledged and the same goes for your employees. They will certainly appreciate it more and know that you value them greatly. Not hesitating to give recognition where it is due will definitely help to further motivate your employees to live up to your company’s brand values on a day-to-day basis, and this too will indirectly influence their peers to perform just as well, if not better. While you are at it, work out an incentive or promotion scheme so as to boost their overall performance.
At the same time, encourage other employees to follow their footsteps. Plan and execute training mechanisms on how they too can embody the company’s brand values and remind them that they will also be acknowledged for their efforts.
For those who are not performing in accordance
Reassess your company’s brand values
As the business owner, you are responsible for defining and reinforcing your company’s brand values. However, you must also understand that your company’s brand values may need to change with the times and as a result of it, you may need to revise them to better reflect your company’s position. So how would you know when the right time would be to make the changes?
For starters, is your company’s growth aligned with your company’s brand values? Are your company’s brand values relevant with current times? And are your employees able to fully comprehend and execute your company’s brand values?
If you answered “No,” or you are unsure of how to answer, perhaps you should take some time to reassess your company’s brand values. You may also want to get some feedback from your employees on how they feel about the company’s direction, as well as their suggestions on how to make it better. As your employees, their input is crucial. Without a clear direction or something that they can strongly relate to, they will not be able to perform accordingly, and this in return will be damaging to your company.
Having said that, negative answers or not having any answers to the aforementioned questions do not necessarily mean you have to make immediate changes to your company’s brand values. But it does help you put things into perspective, and it also helps you to understand your employees better.
At the end of the day, your company’s brand values should not come off as a clever slogan or empty promises. When executed well, they hold the key to the success of your company. Learn to communicate your company’s brand values effectively and consistently, and your employees will help you to encourage your company’s growth in the right direction.