0800 530 0323 info@stridealley.com

What we believe

We’ll keep this simple as that’s a big part of the Well&Truly philosophy! Why add something unnecessarily or overcomplicate a product when ‘All Natural’ ingredients speak for themselves. That’s the foundation of Well&Truly, and we set out to change snacking so that healthier didn’t mean boring or tasteless.

How we got here

Well&Truly was born in 2016 because we saw a gap for great tasting snacks that were also better for you whether it is lower fat, fewer calories or lower sugar. All our products are vegetarian & certified gluten free & above all taste just as good or better than the unhealthy versions.

What we make

Using creativity rather than additives we make interesting and tasty products (well we think so!). Using familiar snacks that appeal to everyone, we took away artificial flavourings and nasties to make a range of healthier snacks that we hope you love as much as we do.

We’re on a mission to get the UK to #EatWellLiveTruly through making delicious yet healthier everyday snacks.

Trust us, we’re you

Geeking out over healthier snacks is fun, and we’re lucky to have a team of likeminded snackers who get it. We’re the healthier snacking brand that wants to share our journey with you—mostly because we’re not so much a brand as we are real people over here just trying to rethink the healthier snacking industry and have a good time doing it.

Founder’s Note: Chief Snackers

We’re sisters in-law and have a passion for healthy food. We both worked in big corporate companies but always wanted to create something of our own. We set up Well&Truly when we were both in our 30’s. We had no office, no company phone and no team but we did have a vat of resilience and a lot of fun during those early months. We worked in cafes, hotel lobbies, restaurants, trains, airports and anywhere else with free wifi. We always say we couldn’t have done it on our own. Being co-founders makes the highs better and the lows bearable. 

Co-founders of Well&Truly

Some of our current challenges:

As a start-up you face challenges on a daily basis. You need to juggle so many roles and tasks which you don’t always have experience in, but being co-founders has helped us a lot as we always have someone to bounce ideas off and challenge each other. Two of our biggest challenges at the moment are always being on top of our cashflow to ensure we can continue to launch new products and building the right team to help us grow.

Marketing with almost no budget:

For us the most important part of building a brand is to make sure you have a product or idea that you really believe in and that’s been tried and tested. It sounds obvious, but if you have a great product / idea and you know it’s better than the competition, the journey will be so much easier! Packaging can be changed but a consumers experience when they try your product will remain with them forever. Sampling is a big part of our marketing whether it is surprising consumers in queues for sporting events or someone about to have a picnic in a park to sending out hundreds of boxes to bloggers and fans.

Our three top tips for starting a business?

Do it! It’s the best thing we’ve ever done but make sure you have a good network & team around you to help guide you and offer advice when you need it. We both say that we couldn’t do it on our own, being able to share the journey with someone has made all the ups and downs so much better.

Make sure you have a product or idea that you believe in and that you have tested with consumers. If you know it is better than the competition the journey will be so much easier.

Build a good network of other start-ups who you can meet for a chat or coffee. The start-up scene in London is very supportive and always happy to share any advice or tips. We’ve also enjoyed partnering with other start-ups for competitions and sampling to help raise our brand awareness to different consumer groups.

We’d like to thank Sara for sharing her story with us and if you’d like to find out more about Well&Truly, you can find their website here and their Twitter here.