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Branded Email Addresses are important! Yes, they are.

There are many email providers out there to use, it’s simple and gives your small business authenticity.

One of the major problems small businesses face is a lack of credibility. Nobody will do business with a company they don’t trust. As a result, small business owners must always be on the lookout for strategies that will help them portray their brand and offerings in a more credible way.

Having a branded email address is the easiest way to establish credibility and build trust with your potential customers. Email addresses represent a very important aspect of how people live their lives every day. From banking to shopping to social media to work; the importance of having an email address is deeply ingrained into everything we do – both digitally and offline.

This dependence on emails is one of the reasons why email marketing has been reported to have the highest return on investment (ROI), compared to other forms of digital marketing strategies such as content marketing and social media marketing. Small businesses can benefit a great deal from having a branded email address, such as yourname@yourcompany.com instead of yourname@gmail.com. For one, they’re promoting their own business or company name, instead of Hotmail or Gmail or any of the other free email service providers out there. Listed below are five reasons why your small business needs a branded email address if you want to stand out from the competition and make your business more credible.

A Branded Email Address Is Good For First Impressions

First impressions are usually the last, so small businesses need to make sure they’re putting their best foot forward every time. Having a branded email address helps you portray a professional image that will convey a great first impression to your prospects.

Using free and generic email addresses to conduct your business is like showing up to an executive meeting in your pyjamas. Nobody will take you or your business seriously and prospects might even begin to wonder whether you’re a real company or not.

On the other hand, a professional email address conveys the impression that your company is well established and worth dealing with. It also shows that you take your business seriously, which in turn, will make people take you and your business seriously as well.

Pro Tip: Make your first impression count by having a branded email address for both personal and corporate communications. That means whether you’re emailing prospects personally (e.g. name@ company .com) or through your company (info@ company.  com), having a branded image will help you make a memorable first impression.

Branded Emails Are Good For Building Credibility and Trust

Credibility and trust are the twin pillars that successful businesses are built on. Most times, these are what separate big companies from small ones. Having a branded email instantly puts you into the league of “big” and credible companies.

Why? Because people are always reluctant to deal with companies they don’t perceive as truthful, honest or credible. And thanks to scammers and spammers, any “company” that uses a free email service provider such as Gmail, Yahoo, and Outlook, are likely to be considered shady.

But when you have a corporate email address, one that ends with your company website’s domain name, you instantly establish your brand as more credible and trustworthy – thus putting clients at ease and making it easier for them to choose you over the competition.

Pro Tip: A related benefit of having a branded email is that your emails won’t get lost in the Spam or Junk folder of your prospects. Most people have sophisticated spam filtering options set up and any email that doesn’t pass this screening ends up being classified as Spam – and most free email providers don’t pass this screening.

Branded Emails Portray Your Small Business as “Big”

All big companies have one thing in common; multiple departments. But all these departments work together, complementing each other, in order to make the company whole and effective.

Small businesses can really learn a lot from this multi-departmental feature of big businesses. The first lesson this can teach a small business is organisation. Having multiple departments helps to compartmentalise the whole company in a way that scales, thus increasing efficiency and customer satisfaction.

Secondly, by using your branded emails in a creative way, you can make your company appear bigger and more established than it actually is – which is a good thing. To get started, consider creating three email addresses that you can easily manage, but will give your prospects the idea that your company has different departments. Email examples are info@company.com, customer_success@company.com, and billing@company.com.

Pro Tip:  While it is well and good to have various departments, don’t neglect the human element by attaching a personality to your company. Consider a Founder/CEO outreach strategy where you will occasionally send newsletters and request for feedback from your customers/leads. But, to do that, you will need to have a personal, @company.com email address. Conversely, to avoid confusion with the various “department” emails, we recommend signing off the emails with a generic “From the Company Name’s Team.”

Branded Emails Offer More Security

Apart from the fact that branded email addresses make your brand more memorable (i.e. people can easily remember you and your company), branded emails also offer you more security and peace of mind.

Unlike free email accounts that tend to get hacked, branded emails are more secure, offer more privacy and you never have to worry about losing your account and all the pertinent information stored within.

Malware, hackers, and spammers abound on the World Wide Web, and it is your duty to protect yourself and your company’s integrity by securing yourself and your prospects personal and financial information.

Pro Tip: Free email providers reserve the right to close email accounts without discretion and getting them to set it back is often impossible. Don’t take the risk of losing important information and contact details by using a free email address for your business. Get a branded email address from your domain name provider; ensure that it has end-to-end encryption and that they take security and privacy very seriously.

Branded Email Addresses Are Inexpensive and Easy to Set up

Small businesses owners have different reasons on why they don’t have a branded email address for their business, but one of the most common reasons are:

  • They think it’s expensive.
  • They think they need to be technical in order to set it up.

None of these are true. You can get a professional looking email address that is fast, secure and offers full privacy protection for very little outlay. You can even get a free branded email address from your website’s domain name or web hosting provider.

Pro Tip: Even if you don’t have a website for your small business yet (which you should do ASAP), you can still register a domain and get a branded email address you can use for your business communications. Registering your business domain name when it is still available will save you a ton of headaches in the future.

Small businesses can go a long way through branding and self-promotion. Branded emails allow you to do both. Every time you send an email with your corporate email address, you’re increasing your company’s brand awareness. This is by far, the simplest and cheapest way to market your company.