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‘Life’s for Sharing’ Campaign

To launch T-Mobile’s ‘Life is for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station, encouraging commuters to join in with This ‘epidemic of joy’. They raised the roof of the station – as well as the nation’s spirit – creating an experience everyone wanted to pass on.

The flashmob-style advert won the TV commercial of the year accolade at the British Television Advertising Awards in 2010. The commercial, created by the ad agency Saatchi & Saatchi, beat competition including Comparethemarket.com’s TV campaign featuring the meerkat Aleksandr Orlov.