How do I Develop a Marketing Strategy?

How do I Develop a Marketing Strategy?

Your ideal customer - who do you want to target? How to shape your marketing strategy to suit your small business Marketing is a simple word, so why is the mere sight of those nine letters enough to strike fear into the hearts of some business people? Is this a hugely...
Why it’s Time to Explore more Unconventional Marketing

Why it’s Time to Explore more Unconventional Marketing

What is Unconventional Marketing? Unusual marketing strategies might be the key to unlocking your small business success! Is your marketing getting a bit boring? Sorry for starting off so bluntly but if your campaigns are sending people to sleep rather than whipping...
DIY Marketing – what’s best for your business?

DIY Marketing – what’s best for your business?

Maximise your marketing Know when to outsource and when to save money. Small businesses are popping up all over, and with the do-it-yourself mentality that is so common with small business owners, that means that there are a lot of business owners striking out to...
Social Media – your new Market Research Tool

Social Media – your new Market Research Tool

Social media is a way of finding out your strengths and weaknesses Do you still believe that social media is only useful for keeping in touch with old school friends and for seeing how many virtually identical pictures of her cat your Aunt can publish in a single...
Make the most of your Marketing Budget

Make the most of your Marketing Budget

Save money and be clever with your budget It doesn’t have to cost the earth to get your message across! Looking at the marketing budgets of the world’s biggest brands can be enough to make anyone feel rather envious. For example, with the £6.8 billion that...

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