0800 530 0323 info@stridealley.com
With Solar Panel installation numbers continuing to grow in the UK and the microgeneration certification scheme (MCS) reporting in November that 926,980 installations have been completed and certified under the scheme since its launch. The battle to appear on the top pages of search engines is even more critical for those organic search results. Stride Alley Media has worked with installers within the solar industry since 2010, and we continue to provide our support to ensure our customers to answer the questions your customers are asking.

Keyword searches for the term “Solar Panels” reached 6,600 in the UK for February 2018 so we have taken some time to extract the questions consumers are asking and some ideas for what you could do to answer them.

 

What Questions.

What are the best solar panels for home?
What is the most efficient way to arrange solar panels? What are the advantages of solar power?
What is a solar panel system?

 

 

What Questions.

What are the best solar panels for home?
What is the most efficient way to arrange solar panels? What are the advantages of solar power?
What is a solar panel system?

Need some inspiration?

Here are some great examples to get the creative cogs moving.
IKEA home solar panels and battery storage
How much electricity does a solar panel produce?
See how much you could save
An alternative to silicon offers cheaper solar power

How can you engage with your audience?

Start by writing a blog post around a topic from the above list, one topic per blog post with some great content is far better than trying to cram all of the above into one. Personalise the message by talking about the topics from your expert opinion and ensure you give your readers confidence by conveying your experience in the sector and the business. Link to examples of your work (a portfolio page on your site or to your social channels if you prefer) and share the blog post on your social channels to ensure you reach and build your followers. Always include your location in the wording this will help to target the areas you want to cover. For instance, when writing about an example installation make sure you include the location of the install. This will increase the likelihood that you will appear for searches in that region.

A video is worth a thousand words

If writing blog posts aren’t your thing used the power of video to share your personality, setting up a YouTube channel is easy and can be a great way of sharing educational & engaging videos. You can follow the same process as with the blog, pick your topic prepare your response click record and you are away. Make sure you share your videos on your social channel to build your audience, as you grow you can also include some “Facebook Live” style video of any work which you feel answer a question consumers are answering.

Stride Alley Media is here to help. 

If like many of our customers you are better suited to installing the equipment that writing content then why not sign up for one of our packages? From £120 per month, you can outsource your search engine optimisation to Stride Alley leaving you can focus on the matter of dealing with your customers.