Peter Jones, a name synonymous with ambition and perseverance
A British entrepreneur and television personality, making his fortune in the telecoms industry and made a household name for paneling the BBC2 hit show ‘Dragons Den’. Having built, lost, and then rebuilt his empire – and in using his entrepreneurial acumen to aid others in their business pursuits – Jones is the very epitome of determination.
Peter Jones – from telecoms to Dragon’s Den
A British entrepreneur and television personality, making his fortune in the telecoms industry and made a household name for
Peter’s childhood years
Peter was born in Maidenhead, Berkshire, on the 18th of March 1966. The Jones’ were not a wealthy family, but they made do in any way possible for their children. Making it so that the family would never want for anything, both parents worked full time for over fifty years. Peter’s father worked in a small office in Windsor, where he often let his son visit and sit in the large office chair behind a desk. These were fun little visits and neither of them knew how this professional interaction was to
Though his parents scraped and saved to send Peter to a private school when he was younger, the standards held there did not appeal to his educational sensibilities. Seeing how his enrolment caused financial tensions on his parents – and that his case became that of a little fish in a big pond – Peter left after only a few terms, to spend the rest of his school life at
Passionate about economics and tennis
Having left private school at the age of eight, Peter attended Desborough School and completed his higher education
An English teacher at the Windsor School, John Woodward, taught a tennis summer camp that also ran on the half-term breaks from classes. Whilst Peter’s friends took up
Developing a business sense
As well as improving Peter’s tennis sets, the years that he spent with Woodward were spent developing a business sense. Learning all about customer service, marketing strategies used for the camp, and other practices of that nature, Peter got to the point where he felt that he could handle an academy of his own. So, at the age of sixteen and still attending high school, Peter
Slowly but surely, the academy grew from other students around Peters
Expanding horizons away from tennis
Continuing his tennis tuition all the way through to A-levels, Peter lost a love for the academy. Now twenty and on the lookout for new and exciting things to do, teaching Tennis stopped becoming a priority. Having tasted minor business success with coaching and running his own academy, Peter wanted to expand his horizons away from tennis, and he found that expansion in his hobby; computer repair.
So he went with his gut instinct, using the money he made coaching, and started a company that made and sold computers. By the time Peter was
During this time, Peter also opened a cocktail bar in Windsor loosely based on the famous 1988 Tom Cruise film, Cocktail. Though the investment eventually fell through when he came to sell it, costing him a loss of £200,000. Unfortunately, due to the recession of the 1990’s, the computer company saw a drastic
Working for corporate giant Siemens Nixdorf
With the fortune that he once had drained – and with no other options available – Peter went to work for a giant
Founding the Phones International Group
Having regained the confidence lost from his previous entrepreneurial dealings, in 1998 Peter founded the Phones International Group. A step back in the right direction for the entrepreneur and one that he will never have to look on, as this business was the focal point of what made Peter Jones the household name we know him as today.
The company works on the model of single brand distribution, providing each client with a separate team at the company that is allocated to their distribution needs, across the UK and all throughout Europe. Having the rights to deliver mobile phones, vouchers, and accessories, from the manufacturers straight to the retailers. This simple idea to
In its first year of trading, Phones International amounted £14million worth of sales. In its second year, the company amounted £44million worth of sales. This shot Peter back to the fortune that he had lost less than a decade previous. The Times/Ernst & Young
Now firmly placed back into the world of business, where he belonged and felt most comfortable, Peter Jones used the wealth that he had accumulated through Phones International to keep himself moving, achieving new feats in other industries and companies to help run. The entrepreneurial spirit well and truly alive in all his dealing from there on. Expanding the business with the subsidiary firm ‘Generation Telecom’, a recruitment consultancy agency, ‘Celsius’, and an online wine and champagne retail company specialising in corporate events, ‘Wines4Business.com’.
Dragons’ Den Show
At the beginning of 2005, Peter started in a venture that shot him to mass popularity in the public eye. He began starring as one of the venture capitalists
Since the reality shows invent, Peter has amassed a total of
Though the faces of the Dragons have changed throughout the years the show has been running, the format, Jones’ residency, and the shows’ host Evan
With the launch of his television career, Peter seems to thoroughly enjoy being on the small screen; remaining the longest running
In the same year as Dragons’ Den being
Wanting to offer young adults and students the skills to survive in the entrepreneurial world of business, Peter founded the Peter Jones Enterprise Academy in 2009. A non-profit teaching
In the same year as the non-profit was founded, Peter Jones was awarded the title of ‘Commander of the Order of the British Empire’ in the New Year’s Honours List, among the nine hundred and six
More recent and notable investments in the entrepreneur’s portfolio are those his selling off ‘Wireless Logic’, a Phones International subsidiary, back in 2011 and becoming the CEO of the photography retail chain ‘Jessops Group Limited’ in 2013.
After Jessops entered administration and ceased trading in all of the stores at the beginning of the year, Peter then invested millions of pounds into the company to make ‘Jessops Europe Limited’. Jones made sure that six stores reopened in March, and aimed to add a new location on average a day during April 2013. Now the retail company operates out of
Following his business success, Peter has been able to update his previous housing portfolio to a 220-acre estate in Buckinghamshire, as well as seven other properties that span the globe. He lives in his Beaconsfield home with Tara, his partner; their three children, Natalia, Isabella, and Tallulah; along with two dogs, two guinea pigs, a pig, twelve chickens, and a field of cows. Annabelle and William, the children from his first marriage, live with their mother, Caroline.
With a story of company loss,