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Is your web design a little dated?

It might need a makeover to keep it relevant.

In order for your business to thrive, you have to ensure your business is always several steps ahead of the game. Ensuring this requires taking proactive steps to nurture and boost sustainable growth to your business.

One essential component of this growth process is the success of your website. Your website is by far, the best marketing tool, and it is necessary to keep it updated every now and then, to add further mileage to your marketing strategies.

Then again, how would you know when would be the most appropriate time to give your website a fresh new look? And what is the extent that is required? Should you update certain sections, or would a total overhaul be the better option?

In this article, we shall look into some of the ways to know when would be a good time to give your website a new facelift.

You cannot remember when you last updated your website

Ask yourself, when was the last time you updated your website? At the same time, compare your website to your competitors’. Is there a stark difference in terms of the design aspects as well as the functionalities offered? Do you feel that their websites are better than yours?

The truth of the matter is, if your website still use old graphics, do not have social media links, hardly encourage user engagement, or is not kept updated with current information, the possibility of the average Internet user to move onto another website would be significantly higher. On worse case scenarios, the user may proceed to your competitor’s website, and this will certainly hurt your business in the long run.

Nowadays, search engines mechanisms have become rather strict in the sense that they are constantly looking for fresh content. In order for your website to rank high in the search engine rankings, you need to ensure your website has updated news, social media links and user-friendly site designs. Lacking in any of these features will result to lower search engine rankings, which will eventually lead to lesser visitors visiting your website. Look into some of the design aspects and ways to enhance user engagement to drive and retain traffic to your website.

Visitors find it difficult to navigate through your website

One of the most essential components of a well-designed website is it must be user-friendly. There is not much sense in creating a website that appeals to you, but it only to makes your visitors feel lost and not able to find the information that they need.

The best way to solve this situation is to make sure it is easy for your visitors to locate your navigational links. One example is to place them across the top of your page.

If need be, arrange your website’s structure according to the purpose of your website as well as the kind of information that your visitors prefer to look for. If your website is meant to get people to know more about your products and services, feature this piece of information in a prominent place for easier and quicker accessibility.

Having a user-friendly website is highly imperative if you are looking at having higher conversion rates or active engagements with your visitors. For example, if you are running an online store, your visitors need to know the steps to create an online account, how to add or remove items from their shopping carts, and the various kinds of payment options available. Make their shopping experience as smooth-sailing and pleasant as possible, and you will be sure they will become repeating customers, and recommend your online store to their family and friends.

Highlighting the major changes to your business

Certain changes to your business would require some changes to be made to your website. For example, if you are expanding your business to include a new line of products, your website has to include the latest offering. Or if you open a new outlet at another country, then you would have to mention it in your website.

The same goes for if your business goes into a merger with another company, or a restructuring process. There may be changes to the corporate colours, the business nature of your company, your business address or the key personnel. These changes will require you to change your website to reflect your new image.

On most occasions, whenever you make a formal announcement about any major changes to your business, your customers will head to your website for confirmation. It will not be right if you announce to the media there is a change in the company name, however, your website still reflects the old name. Ensuring the information on your website tallies to the information you release to the media and the public enhances your company’s integrity, and builds your customers’ trust.

There are other examples of situations whereby it would be most appropriate to make changes to your website, including your website has broken links, missing images, high bounce rates, and is not mobile friendly.

Whatever the reason may be, once you have identified the need to refresh your website, always keep in mind that your website ought to serve your business objectives as well as stand out from your competitors. Take that leap and give your website a refresh now. Before long, you will see the difference it will make to your business.