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A Contractors Guide – What is PPC?

A Contractors Guide – What is PPC? This article shows you how to progress your SEO optimisation with a PPC campaign. But what does PPC stand for? PPC translates as Pay Per Click. And what does PPC mean? It is an Internet advertising tool used to direct more traffic to...

A Contractors Guide – How Does SEO Work?

How Does SEO Work? A Contractors Guide So you’ve got a business website which markets you as the best electrical or heating contractor in the world. It looks ace, but there’s been no new business from it. Was it a total waste of time and money? The short answer is no....

Do you really know the Renewable Energy Market?

Stride Alley Media has produced this report into the renewable energy market to provide current information on industry performance and trends with an overview of the types of customer persona and competitive landscape facing installers of heating systems in the UK....

‘Trump’ takes on solar farm in new OVO campaign

OVO Energy has just launched a brilliantly provocative campaign that targets their new green energy initiative. With the strapline of “power your life differently”, the 20 second skit illustrates a predominant world leader performing the perfect parody – Trump himself...

The Importance of Creating a Brand Identity

Consumers attach real value to their relationships with their branded products and services. Creating a brand identity that inspires this kind of loyalty requires commitment. Your brand identity is your vehicle for differentiating yourself from the competition. A...

How to Get On Google For Solar Panel Searches

With Solar Panel installation numbers continuing to grow in the UK and the microgeneration certification scheme (MCS) reporting in November that 926,980 installations have been completed and certified under the scheme since its launch. The battle to appear on the top...

T-Mobile’s ‘Life’s for Sharing’

‘Life’s for Sharing’ Campaign To launch T-Mobile’s ‘Life is for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station, encouraging commuters to join in with This ‘epidemic of joy’. They raised...

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