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Do you really know the Renewable Energy Market?

Do you really know the Renewable Energy Market?

Stride Alley Media has produced this report into the renewable energy market to provide current information on industry performance and trends with an overview of the types of customer persona and competitive landscape facing installers of heating systems in the UK....
How to Get On Google For Solar Panel Searches

How to Get On Google For Solar Panel Searches

With Solar Panel installation numbers continuing to grow in the UK and the microgeneration certification scheme (MCS) reporting in November that 926,980 installations have been completed and certified under the scheme since its launch. The battle to appear on the top...
T-Mobile’s ‘Life’s for Sharing’

T-Mobile’s ‘Life’s for Sharing’

‘Life’s for Sharing’ Campaign To launch T-Mobile’s ‘Life is for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station, encouraging commuters to join in with This ‘epidemic of joy’. They raised...
Cadbury Dairy “Gorilla”

Cadbury Dairy “Gorilla”

In 2007 Cadbury Dairy Milk brought us this little beauty “Gorilla” which formed the centrepiece of the £6.2 million campaign. Founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself. And who...
Guinness brought us “Surfer”

Guinness brought us “Surfer”

In 1999 Guinness brought us “Surfer” This is an advert inspired by market research which suggested that it’s customers were frustrated by the time it took to pour a pint. Guinness knew that to get the perfect pint of the black stuff the settlement...
Barclays Advert Waterslide Metaphor

Barclays Advert Waterslide Metaphor

Barclays Advert – Waterslide Metaphor Explained The Barclays Advert which is set to the track More Than a Feeling from rock band Boston features a happy-go-lucky Barclaycard user who travels home from work hassle-free via a huge waterslide. During the trip the...
Is a Virtual Office the way to go?

Is a Virtual Office the way to go?

Save money on office space Is a virtual office the way to go in these modern times? For small business owners, perception is everything. The way you brand and position your company determines how potential clients view and interact with you. This is especially...
Get your business on Google

Get your business on Google

'Google my Business' is the best way to get your customers to find you If you’re new to the business world you know how difficult it is to bring your business closer to the potential customers and members of the general public. That’s why Google offers a web...
How do I Develop a Marketing Strategy?

How do I Develop a Marketing Strategy?

Your ideal customer - who do you want to target? How to shape your marketing strategy to suit your small business Marketing is a simple word, so why is the mere sight of those nine letters enough to strike fear into the hearts of some business people? Is this a hugely...
Social Media – your new Market Research Tool

Social Media – your new Market Research Tool

Social media is a way of finding out your strengths and weaknesses Do you still believe that social media is only useful for keeping in touch with old school friends and for seeing how many virtually identical pictures of her cat your Aunt can publish in a single...
Make the most of your Marketing Budget

Make the most of your Marketing Budget

Save money and be clever with your budget It doesn’t have to cost the earth to get your message across! Looking at the marketing budgets of the world’s biggest brands can be enough to make anyone feel rather envious. For example, with the £6.8 billion that...
Content Strategy – Maximise your Impact

Content Strategy – Maximise your Impact

Content marketing is one of the most important tools in your arsenalUse it well! Anybody running a business knows that the key to generating new sales is by marketing your products or services. While bigger companies have the budget to launch fully integrated...
You need a Social Media Strategy!

You need a Social Media Strategy!

Your social media presence is key in this digital ageMake sure you have a top notch social media marketing strategy. Technology has completely revolutionised the way we live our everyday lives – from the way we conduct business to the way we keep up with friends...