by Stride Alley | Mar 10, 2018 | Blog, MARKETING
Stride Alley Media has produced this report into the renewable energy market to provide current information on industry performance and trends with an overview of the types of customer persona and competitive landscape facing installers of heating systems in the UK.... 
by Stride Alley | Mar 9, 2018 | Blog, MARKETING
OVO Energy has just launched a brilliantly provocative campaign that targets their new green energy initiative. With the strapline of “power your life differently”, the 20 second skit illustrates a predominant world leader performing the perfect parody – Trump himself... 
by Stride Alley | Mar 3, 2018 | Blog, MARKETING
Renewable heating can be expensive to install, but, in the right properties the potential savings on fuel costs or energy bills – combined with Domestic RHI payments – can make renewable heating systems an attractive investment. The Department for... 
by Stride Alley | Jan 31, 2018 | Blog, MARKETING
With Solar Panel installation numbers continuing to grow in the UK and the microgeneration certification scheme (MCS) reporting in November that 926,980 installations have been completed and certified under the scheme since its launch. The battle to appear on the top... 
by Stride Alley | Jan 30, 2018 | Blog, MARKETING
‘Life’s for Sharing’ Campaign To launch T-Mobile’s ‘Life is for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station, encouraging commuters to join in with This ‘epidemic of joy’. They raised... 
by Stride Alley | Jan 30, 2018 | Blog, MARKETING
‘Show someone they’re loved this Christmas’ The 2015 John Lewis Christmas Advert centres on a young girl, who spots an old Man on the Moon through her telescope. After trying to contact him through various ways, she eventually manages to send a telescope up to him.... 
by Stride Alley | Jan 29, 2018 | Blog, MARKETING
In 2007 Cadbury Dairy Milk brought us this little beauty “Gorilla” which formed the centrepiece of the £6.2 million campaign. Founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself. And who... 
by Stride Alley | Jan 29, 2018 | Blog, MARKETING
In 1999 Guinness brought us “Surfer” This is an advert inspired by market research which suggested that it’s customers were frustrated by the time it took to pour a pint. Guinness knew that to get the perfect pint of the black stuff the settlement... 
by Stride Alley | Jan 29, 2018 | Blog, MARKETING
Barclays Advert – Waterslide Metaphor Explained The Barclays Advert which is set to the track More Than a Feeling from rock band Boston features a happy-go-lucky Barclaycard user who travels home from work hassle-free via a huge waterslide. During the trip the... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
How to create a sales process that sales? The key to being able to make money is having a slick and scalable sales process. Getting people to part with money is essential if you want to have a business that succeeds. Companies that don’t sell enough tend to be as... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
From business loans to Angel investors There are ways to get capital for your small or start-up business One of the greatest barriers you will face as a new start-up is access to capital. Some start-up businesses are fortunate (or just plain lucky) enough to hit the... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
Save money on office space Is a virtual office the way to go in these modern times? For small business owners, perception is everything. The way you brand and position your company determines how potential clients view and interact with you. This is especially... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
'Google my Business' is the best way to get your customers to find you If you’re new to the business world you know how difficult it is to bring your business closer to the potential customers and members of the general public. That’s why Google offers a web... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
Your marketing plan is important, but so is the customer experience Make sure you’re keeping an eye on reviews. Technology has largely influenced the way businesses operate today. Most companies operate their branding, sales and marketing strategies online.... 
by Stride Alley | Nov 18, 2017 | Blog, GROWTH STRATEGY
BRAND IDENTITY IS YOUR CHANCE FOR DIFFERENTIATING FROM THE COMPETITION But there are plenty of other areas to network online To be successful in today’s online world, small business aspirants and owners are getting onboard with online networking. As consumers... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
Your ideal customer - who do you want to target? How to shape your marketing strategy to suit your small business Marketing is a simple word, so why is the mere sight of those nine letters enough to strike fear into the hearts of some business people? Is this a hugely... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
What is Unconventional Marketing? Unusual marketing strategies might be the key to unlocking your small business success! Is your marketing getting a bit boring? Sorry for starting off so bluntly but if your campaigns are sending people to sleep rather than whipping... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
From free webinars to promotional products at speaking events Why you should get out there and meet your customers For entrepreneurs and small business owners looking to grow their business, speaking to a large audience through webinars (online seminars) and other... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
Maximise your marketing Know when to outsource and when to save money. Small businesses are popping up all over, and with the do-it-yourself mentality that is so common with small business owners, that means that there are a lot of business owners striking out to... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
Social media is a way of finding out your strengths and weaknesses Do you still believe that social media is only useful for keeping in touch with old school friends and for seeing how many virtually identical pictures of her cat your Aunt can publish in a single... 
by Stride Alley | Nov 17, 2017 | Blog, MARKETING
Save money and be clever with your budget It doesn’t have to cost the earth to get your message across! Looking at the marketing budgets of the world’s biggest brands can be enough to make anyone feel rather envious. For example, with the £6.8 billion that... 
by Stride Alley | Nov 14, 2017 | Blog, MARKETING
Traditional or offline marketing strategies have been around for years, even before the internet emerged. And despite what anyone would say about traditional marketing being dead and all, it is still a very effective method of marketing your products or services... 
by Stride Alley | Nov 14, 2017 | Blog, MARKETING
Content marketing is one of the most important tools in your arsenalUse it well! Anybody running a business knows that the key to generating new sales is by marketing your products or services. While bigger companies have the budget to launch fully integrated... 
by Stride Alley | Nov 14, 2017 | Blog, MARKETING
Your social media presence is key in this digital ageMake sure you have a top notch social media marketing strategy. Technology has completely revolutionised the way we live our everyday lives – from the way we conduct business to the way we keep up with friends... 
by Stride Alley | Nov 14, 2017 | Blog, MARKETING
Market research is key to starting a business Don’t cut corners – be thorough! Think about a time your business needed to make a big decision. Where did you turn? There are many reasons why understanding your sector is useful in business. Market research... 
by Stride Alley | Nov 14, 2017 | Blog, MARKETING
Make your potential customers excited about your productsThis is marketing at its most complicated but most rewarding! How great would it be if the public got whipped up into a frenzy and were foaming at the mouth for your new product launch? Well, we could probably... 
