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Do you really know the Renewable Energy Market?

Do you really know the Renewable Energy Market?

Stride Alley Media has produced this report into the renewable energy market to provide current information on industry performance and trends with an overview of the types of customer persona and competitive landscape facing installers of heating systems in the UK....
The Importance of Creating a Brand Identity

The Importance of Creating a Brand Identity

you need a powerful BRAND IDENTITY Consumers attach real value to their relationships with their branded products and services. Creating a brand identity that inspires this kind of loyalty requires commitment. Your brand identity is your vehicle for differentiating...
How to Get On Google For Solar Panel Searches

How to Get On Google For Solar Panel Searches

With Solar Panel installation numbers continuing to grow in the UK and the microgeneration certification scheme (MCS) reporting in November that 926,980 installations have been completed and certified under the scheme since its launch. The battle to appear on the top...
T-Mobile’s ‘Life’s for Sharing’

T-Mobile’s ‘Life’s for Sharing’

‘Life’s for Sharing’ Campaign To launch T-Mobile’s ‘Life is for Sharing’ campaign, 350 dancers executed a perfectly choreographed high-energy number during rush hour at Liverpool Street station, encouraging commuters to join in with This ‘epidemic of joy’. They raised...
Cadbury Dairy “Gorilla”

Cadbury Dairy “Gorilla”

In 2007 Cadbury Dairy Milk brought us this little beauty “Gorilla” which formed the centrepiece of the £6.2 million campaign. Founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself. And who...
Guinness brought us “Surfer”

Guinness brought us “Surfer”

In 1999 Guinness brought us “Surfer” This is an advert inspired by market research which suggested that it’s customers were frustrated by the time it took to pour a pint. Guinness knew that to get the perfect pint of the black stuff the settlement...
Barclays Advert Waterslide Metaphor

Barclays Advert Waterslide Metaphor

Barclays Advert – Waterslide Metaphor Explained The Barclays Advert which is set to the track More Than a Feeling from rock band Boston features a happy-go-lucky Barclaycard user who travels home from work hassle-free via a huge waterslide. During the trip the...
The Importance of Creating a Blog

The Importance of Creating a Blog

You might be wondering how to start a blog? Once you understand the importance of having one, you’ll want to create a blog section right away. It is true that there are quite a number of people out there who use their blogging platforms purely as a means of...
Small Businesses: Get online!

Small Businesses: Get online!

How to start your business with the best possible chances at success Make sure you have an online presence. Reasons for investing in online presence Ever since we entered the electronic era it has become increasingly part of the global business culture to search for...
Lord Alan Sugar

Lord Alan Sugar

Alan Michael Sugar a man who needs no introduction Known as Lord Sugar, he is among the leading British businesspersons around the world. While his success as an entrepreneur may surprise many, it shouldn’t; from an early age, he showed the aptitude to be a highly...
Karren Brady – Baroness Brady

Karren Brady – Baroness Brady

Determine where you end up in life - Karren Brady   Baroness Brady When you look at successful entrepreneurs, ones that you respect and get motivation from most certainly have unmatched passion and respect in the fields they are in.  But when you are talking about...
Peter Jones – from telecoms to Dragon’s Den

Peter Jones – from telecoms to Dragon’s Den

Peter Jones, a name synonymous with ambition and perseverance A British entrepreneur and television personality, making his fortune in the telecoms industry and made a household name for paneling the BBC2 hit show ‘Dragons Den’. Having built, lost, and then rebuilt...
Is a Virtual Office the way to go?

Is a Virtual Office the way to go?

Save money on office space Is a virtual office the way to go in these modern times? For small business owners, perception is everything. The way you brand and position your company determines how potential clients view and interact with you. This is especially...
Get your business on Google

Get your business on Google

'Google my Business' is the best way to get your customers to find you If you’re new to the business world you know how difficult it is to bring your business closer to the potential customers and members of the general public. That’s why Google offers a web...
Does your website need a refresh?

Does your website need a refresh?

Is your web design a little dated? It might need a makeover to keep it relevant. In order for your business to thrive, you have to ensure your business is always several steps ahead of the game. Ensuring this requires taking proactive steps to nurture and boost...
Protect yourself!

Protect yourself!

From registered trademarks to intellectual property Make sure your brand and hard work is protected online Today, the internet has made it easy for anyone to set up an online business. Yes, I understand the joy that comes with owning an online business. But setting up...
How do I Develop a Marketing Strategy?

How do I Develop a Marketing Strategy?

Your ideal customer - who do you want to target? How to shape your marketing strategy to suit your small business Marketing is a simple word, so why is the mere sight of those nine letters enough to strike fear into the hearts of some business people? Is this a hugely...
Social Media – your new Market Research Tool

Social Media – your new Market Research Tool

Social media is a way of finding out your strengths and weaknesses Do you still believe that social media is only useful for keeping in touch with old school friends and for seeing how many virtually identical pictures of her cat your Aunt can publish in a single...
Make the most of your Marketing Budget

Make the most of your Marketing Budget

Save money and be clever with your budget It doesn’t have to cost the earth to get your message across! Looking at the marketing budgets of the world’s biggest brands can be enough to make anyone feel rather envious. For example, with the £6.8 billion that...
Content Strategy – Maximise your Impact

Content Strategy – Maximise your Impact

Content marketing is one of the most important tools in your arsenalUse it well! Anybody running a business knows that the key to generating new sales is by marketing your products or services. While bigger companies have the budget to launch fully integrated...
You need a Social Media Strategy!

You need a Social Media Strategy!

Your social media presence is key in this digital ageMake sure you have a top notch social media marketing strategy. Technology has completely revolutionised the way we live our everyday lives – from the way we conduct business to the way we keep up with friends...
Copywriting Techniques for your Small Business

Copywriting Techniques for your Small Business

Copywriting is the art of using persuasive communicationDon't be afraid to outsource! Small businesses often get so carried away with generating website traffic through methods such as content marketing, social media marketing, and search engine marketing that...
Small Business? How to Make it Look Bigger

Small Business? How to Make it Look Bigger

How do you go about making your small business appear larger? When you’re a small business, you often find yourself competing with bigger, more established companies for business and more likely than not, you end up losing out to them. This is mostly due to the fact...
Your employees, your brand ambassadors

Your employees, your brand ambassadors

Companies should focus on integrating their company’s brand values into their employees. One of the most important elements for any company to have is a solid set of brand values. But what exactly are brand values? Well, brand values are generally described as words...
Brand Development: the Basics

Brand Development: the Basics

How to create a brand? Analyse your audience through market research, and use this to develop your brand. In today’s Internet world, creating public awareness about your company is an essential element since most people use the Web to search for products and services....
Battery Storage – How To Get Found On Google

Battery Storage – How To Get Found On Google

Stride Alley Media was founded by Simon Roberts who has worked in the Renewables industry since the age of 17. Initially, as a self-employed MCS installer under the “glory days” of BRE, he saw first-hand the difficulties in gaining MCS in what was a very bureaucratic...
Why you need a Powerful Brand Strategy

Why you need a Powerful Brand Strategy

BRAND IDENTITY IS the key element FOR standing out FROM COMPETITors Starting a business? A brand strategy is key to your consistency as a company. Decades ago, branding was defined as a slogan, sign, symbol or design. Then, a combination of these elements is what...