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Stride Alley was founded to support individuals and organisations who are developing solutions to enable the integration of sustainable energy systems. We offer a unique combination of strategic consultancy aimed at decarbonisation of heat and transport underpinned with industry-leading media and marketing insight. 

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“The greatest threat to our planet is the belief that someone else will save it.”

Robert Swan, Author

Provision of heat currently contributes around a quarter of all UK greenhouse gas emissions and will take a concerted effort from government, regulator and industry to decarbonise. For the first time ever, the majority of power generation came from low carbon sources in 2017, in contrast only 4.5 per cent of total buildings heat demand came from low carbon heat sources.

A holistic approach to decarbonisation will enable the integration of increasingly low carbon power sources into decarbonisation efforts through electrification of heat and transport. With more than eighteen years experience in the electrification of heating systems utilising renewable energy technologies such as Air & Ground Source Heat Pumps, we are ideally placed to provide guidance to an organisation looking to delivery Demand Side Response (DSR) services through heat generating technologies. DSR is where energy users change their electricity consumption patterns in response to a signal or incentive from the network operator. The ability to tap into flexibility sources ensures power supply and demand are matched, that the grid is not overloaded and that supplies are at the correct voltage and frequency across the network.


stride alley media

We are Stride Alley Media, supporting businesses who deliver real economic and social benefits to its customers.

Brand and media marketing is constantly evolving. Today, Internet advertising encompasses a growing number of strategies used to promote businesses. For this reason, it may prove tough for small and medium-sized businesses to know where to start, and what channels would work best in the media minefield. We work with some of the most sought-after skill sets in the industry to embrace this climate. Our team remains relevant with the use of cutting edge market research tools and techniques.

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A Contractors Guide – What is PPC?

A Contractors Guide – What is PPC? This article shows you how to progress your SEO optimisation with a PPC campaign. But what does PPC stand for? PPC translates as Pay Per Click. And what does PPC mean? It is an Internet advertising tool used to direct more traffic to...

A Contractors Guide – How Does SEO Work?

How Does SEO Work? A Contractors Guide So you’ve got a business website which markets you as the best electrical or heating contractor in the world. It looks ace, but there’s been no new business from it. Was it a total waste of time and money? The short answer is no....

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